DREW ESTATE FREESTYLE LIVE SUMMER 2025 KIT

Drew Estate’s newest cigar is heading to stores for a preview. As the company has done for the last few years, the cigar is getting previewed as part of the Drew Estate Freestyle Live Summer 2025 Kit, which is a multi-faceted marketing campaign that starts with selling these sampler packs that are on their way to stores. The packs come with three unbanded cigars, a preview of the new line, and a Drew Estate-branded 40-ounce tumbler.

The second part of the Freestyle Live program will take place in late August, when Drew Estate releases a video podcast announcing the new line. Currently, the plan is for that to take place on Aug. 28. While the cigars are meant to be a mystery, the company describes them as “100 percent unapologetically Nicaraguan.” “We will give ya two clues. First, it’s not a Deadwood of any kind. Second, the new drop is not about the Dominican Republic,” says Jonathan Drew, co-founder and president of Drew Estate, in a press release. “Drew Estate is the original people’s champ. That’s my word.” Typically, those shows have included some sort of giveaway, though the company says no sweepstakes will take place as part of this Freestyle Live event.

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